Broadcast Traffic Services

Broadcast traffic can be characterized as controlled chaos — there are always last minute changes, revisions, and questions from broadcasters, media, and the account team.

Spotlight can manage one or all of the complex and time consuming responsibilities involved in getting your commercials on the air. From network clearance of the initial storyboards to delivery of the final spots to broadcasters, we provide the support you need to handle this critical job. Whether we interface with your account on Donovan, Datatech or MediaBank or through print media buys, we can manage the whole process. And our integration with dubbing, distribution and delivery facilities makes us the strongest possible resource.

By working with the latest technologies, we’re able to minimize your trafficking expenses, sometimes reducing your costs dramatically! At the very least, we can reduce the headaches.

Some of the services we offer include:

Traffic Management

We take your instructions for the media buy and coordinate the whole process of getting your commercials to the broadcasters. Spotlight’s Traffic Group coordinates dubbing and shipping or digital delivery of your commercials. We provide the broadcasters with clear instructions regarding flight times, commercial rotation, tape status, billboards, etc. We track proof of delivery, field questions from broadcasters, review all charges for accuracy, and a range of other tasks that require experts to get the job done right.

Cost-Saving Solutions

We maintain a database of the accepted and preferred methods of delivery available for each broadcaster in your media buy. And because we’re integrated with dubbing and digital transmission facilities we select the lowest cost solutions for your trafficking needs. By taking advantage of the latest technologies available, we can control your trafficking costs!

Broadcast Traffic Seminars

We’ve invested to provide you with the finest staff and technology to ensure you have the best support available. But we’re only part of the equation. We offer short, fun and educational seminars so that your people understand the trafficking process. That way they can make the best decisions to help things run smoothly.

Talent Reporting

We report the commercial use to our Talent Payment Department, guaranteeing seamless, behind-the-scenes control over this process, eliminating reporting errors and penalties. If you prefer, we can also report commercial use for payment by another vendor.

Dubbing & Shipping

Dubbing and shipping can be complex and expensive. Maximizing your budget calls for an up-to-date knowledge of the most cost effective means of delivering spots to each broadcaster. If you already have a relationship with a dubbing facility, we can work directly with them, placing orders, reviewing invoices for accuracy, and forwarding to you for payment. Or you can take advantage of the competitive rates we’ve negotiated with a few select vendors. Either way, you’ll get the professional attention to detail that you need to ensure you get the most for your money.


	Home \| About Us \| Talent Payment \| Broadcast Traffic \| Network Clearance \| Business Affairs \| Resources


	Broadcast Traffic “The level of accuracy, tracking and follow-up has been superb. It’s a pleasure to work with the entire Spotlight team.” Mark Bilfield Public Storage, Los Angeles		Broadcast Traffic Services Broadcast traffic can be characterized as controlled chaos — there are always last minute changes, revisions, and questions from broadcasters, media, and the account team. Spotlight can manage one or all of the complex and time consuming responsibilities involved in getting your commercials on the air. From network clearance of the initial storyboards to delivery of the final spots to broadcasters, we provide the support you need to handle this critical job. Whether we interface with your account on Donovan, Datatech or MediaBank or through print media buys, we can manage the whole process. And our integration with dubbing, distribution and delivery facilities makes us the strongest possible resource. By working with the latest technologies, we’re able to minimize your trafficking expenses, sometimes reducing your costs dramatically! At the very least, we can reduce the headaches. Some of the services we offer include: Traffic Management We take your instructions for the media buy and coordinate the whole process of getting your commercials to the broadcasters. Spotlight’s Traffic Group coordinates dubbing and shipping or digital delivery of your commercials. We provide the broadcasters with clear instructions regarding flight times, commercial rotation, tape status, billboards, etc. We track proof of delivery, field questions from broadcasters, review all charges for accuracy, and a range of other tasks that require experts to get the job done right. Cost-Saving Solutions We maintain a database of the accepted and preferred methods of delivery available for each broadcaster in your media buy. And because we’re integrated with dubbing and digital transmission facilities we select the lowest cost solutions for your trafficking needs. By taking advantage of the latest technologies available, we can control your trafficking costs! Broadcast Traffic Seminars We’ve invested to provide you with the finest staff and technology to ensure you have the best support available. But we’re only part of the equation. We offer short, fun and educational seminars so that your people understand the trafficking process. That way they can make the best decisions to help things run smoothly. Talent Reporting We report the commercial use to our Talent Payment Department, guaranteeing seamless, behind-the-scenes control over this process, eliminating reporting errors and penalties. If you prefer, we can also report commercial use for payment by another vendor. Dubbing & Shipping Dubbing and shipping can be complex and expensive. Maximizing your budget calls for an up-to-date knowledge of the most cost effective means of delivering spots to each broadcaster. If you already have a relationship with a dubbing facility, we can work directly with them, placing orders, reviewing invoices for accuracy, and forwarding to you for payment. Or you can take advantage of the competitive rates we’ve negotiated with a few select vendors. Either way, you’ll get the professional attention to detail that you need to ensure you get the most for your money.